Voice
TONE OF VOICE
The tone of voice in branding is critical, influencing how a brand is perceived and connects with its audience. Maintaining a
consistent tone establishes a memorable and distinctive brand identity.
- Confident yet Approachable
- Trustworthy yet Dynamic
BNB speaks with a tone that mirrors the fusion of red and blue – striking a balance between professionalism and energy. We communicate with clarity and assurance, offering you not just financial services, but a partnership that understands your needs and propels you towards success.
At BNB, we’re not just a bank; we’re your ally in every financial pursuit. Embrace the intelligence of blue, feel the power of red – welcome to the new era of BNB, where your financial journey is as vibrant as our logo.
Words we like:
1. We are pleased to…
2. Thank you for your patience.
3. Dear valued customers,
4. Our sincere apologies.
5. Have a pleasant day.
Words not encouraged:
1. We have to…
2. Thanks for waiting.
3. Attention customers,
4. Sorry for the inconvenience.
5. Goodbye.