Brand Guidelines
Rules and standards that communicate how BNB brand is presented to the world.
Welcome to the comprehensive brand guidelines for Bhutan National Bank’s new brand identity. This document encapsulates the essence, vision, and standards that constitute the foundation of the bank’s visual and communicative representation.
At Bhutan National Bank, we understand the profound impact of a strong brand identity on establishing trust, fostering recognition, and shaping perceptions in the hearts and minds of our stakeholders. With an unwavering commitment to innovation and excellence, we embarked on a journey to redefine our brand identity, aligning it with our core values, aspirations, and the unique essence of Bhutanese culture.
This brand guideline serves as a compass, offering clear direction and uniformity in the use of our brand elements across various platforms and mediums. It is a testament to our dedication to maintaining a cohesive and compelling brand image that resonates with our diverse audience, both within and beyond Bhutan.
Our Purpose
To provide financial choice through innovation.
Our Vision
To gain regional recognition by being #1 in all our services and work culture.
Our Values
Bhutan National Bank upholds the following set of core values (DELIGHT)
D – Discipline in practice, thought and action.
E – Entrepreneurship through idea, meritocracy, recognition and empowerment.
L – Learning by improving continuously and failing well.
I – Integrity through fairness and transparency in our actions.
G – Grit through passion and resilience in adversity.
H – Humility in the way we interact and deliver service.
T – Teamwork through individual respect underpinned by a united purpose.
