Typography
POPPINS
Regular
Medium
Bold
Black
Noto Serif
Regular
Italic
Bold
Bold Italic
PRIMARY TYPEFACE (HEADER)
Poppins
In branding, a header typeface refers to the specific font or typography chosen to represent the header or heading elements of a brand’s visual identity, particularly in marketing materials, websites, or any communication where headers are used.
“Poppins” is a versatile and contemporary header typeface chosen for BNB, reflecting the brand’s desire for a modern, sleek, and approachable visual identity. Poppins is known for its clean, rounded shapes and excellent legibility, making it ideal for headers and emphasizing key brand messaging. This typeface embodies a sense of professionalism while also maintaining a friendly and inviting tone, aligning well with BNB’s branding objectives.
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890~!@#$%^&*(){}[]<>?:”’|\
Aa
SECONDARY TYPEFACE (BODY)
Noto Serif
The designated body typeface is “Noto Serif.” This classic serif typeface embodies a timeless and elegant design, providing a high level of readability that renders it suitable for extended blocks of text. The balanced serifs and letterforms of Noto Serif contribute to a professional brand image, aligning seamlessly with design preferences and augmenting effective communication.
The selection of Noto Serif as the secondary typeface ensures the maintenance of consistency, aesthetically pleasing written content, and an elevated standard of readability, thereby enhancing the overall presentation and communication of the brand. The selection of Noto Serif extends beyond its role as the chosen body typeface; it has been specifically curated for its numbers, recognizing the pivotal significance of numerical representation for a financial institution like BNB. The use of Noto Serif ensures not only a visual harmony but also a commitment to precision and clarity in numerical communication.
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
1234567890~!@#$%^&*(){}[]<>?:”’|\
Aa
TYPE BREAKDOWN
Heading
(26 pt)
HELLO
Sub-Heading
(16 pt)
I’m a sub-heading
Body
(10 pt)
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Caption
(6 pt)
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USE OF TYPEFACE
TONE OF VOICE
The tone of voice in branding is critical, influencing how a brand is perceived and connects with its audience. Maintaining a
consistent tone establishes a memorable and distinctive brand identity.
- Confident yet Approachable
- Trustworthy yet Dynamic
BNB speaks with a tone that mirrors the fusion of red and blue – striking a balance between professionalism and energy. We communicate with clarity and assurance, offering you not just financial services, but a partnership that understands your needs and propels you towards success.
At BNB, we’re not just a bank; we’re your ally in every financial pursuit. Embrace the intelligence of blue, feel the power of red – welcome to the new era of BNB, where your financial journey is as vibrant as our logo.
Words we like:
1. We are pleased to…
2. Thank you for your patience.
3. Dear valued customers,
4. Our sincere apologies.
5. Have a pleasant day.
Words not encouraged:
1. We have to…
2. Thanks for waiting.
3. Attention customers,
4. Sorry for the inconvenience.
5. Goodbye.