Logos

Triple Gem (Norbu)

The Bank

Seamless Banking

LOGO NARRATIVE

The emblem captures the spirit of the triple gem and prosperity, artistically depicted with three Norbu (jewel) symbols, each holding profound significance representing enlightened mind, speech, and body.

Interestingly, the square in the design not only signifies stability but also reflects BNB’s financial strength. It’s a cornerstone symbolizing trust and security. The unbroken path in the logo is a powerful metaphor, symbolizing BNB’s seamless banking operations, representing the journey toward the triple gem—fueled by dedication and excellence.

The newly designed BNB logo represents a remarkable combination mark, seamlessly blending a meticulously crafted icon with the distinctive lettermark “BNB”.

Primary Logo

Secondary Logo

Official Logo

PRIMARY LOGO

A primary logo features the Brand Icon with the letter mark “BNB”. The design is responsive, ensuring the logo looks optimal and remains identifiable across a range of BNB touch points. This primary logo stands as the official registered trademark of BNB, embodying the brand’s identity and values.

The clear space in a logo refers to the designated area or zone around the logo where no other elements, text, or graphics should intrude. This space is left intentionally empty to ensure that the logo remains visually distinct, uncluttered, and easily recognizable.

SECONDARY LOGO

A secondary logo, often referred to as a sub-logo or alternate logo, is a variation of the primary logo that retains some core design elements but is adapted or modified to suit specific use cases or contexts. It’s an alternative version of the primary logo that offers flexibility while maintaining brand consistency.

The Secondary logo of BNB features the Brand Icon with the word mark “Bhutan National bank.” The design is still responsive, ensuring the logo looks optimal and remains identifiable across a range of BNB touch points.

In summary, a secondary logo provides a versatile tool for a brand to maintain consistency while adapting to various applications, backgrounds, and contexts, ultimately enhancing brand visibility and recognition.

OFFICIAL LOGO

The official BNB logo incorporates text in the national language, Dzongkha. This specific version of the logo is primarily utilized for official purposes, including official correspondences within and outside BNB, particularly when the Dzongkha script is required. This practice ensures that the company’s branding and communication maintain consistency and inclusivity by incorporating the native language in appropriate settings.

LOGO RESPONSIVENESS

Logo responsiveness, also known as adaptive logo design, refers to the ability of a logo to adjust and maintain its visual identity, readability, and recognizability across various platforms, devices, and sizes.