An icon in branding refers to a simple, easily recognizable, and visually distinct symbol, image, or graphic element that represents a brand, product, or service. Icons are often used in logos, mobile apps, websites, and other branding materials. They are designed to be memorable, easily identifiable, and convey the essence or values of the brand concisely.
Icons help in creating a strong visual association with the brand and are an integral part of a brand’s visual identity system.