Red and Blueis a balance of Intelligence and Power.
Trust and Stability
Blue is often associated with professionalism, stability, safety, and trust. In the context of banking, these are vital attributes to instill confidence and trust in customers regarding their finances.
Power & Confidence
Red represents power, energy, passion and confidence.
Positive Associations
Red is often linked with positive emotions, energy, and passion. It can create a sense of enthusiasm and a vibrant spirit, which is appealing to both existing and potential customers.
Universal Appeal
Blue has a universal appeal and is generally liked across cultures. Financial institutions frequently opt for colors that exert a widespread positive influence on their diverse customer base.